The award “Brand Leader 2016” is intended for the most famous companies, institutions and media that have constant growth and innovative strategies, higher standards and help for the improvement of the market and have an exceptional contribution to the promotion of the economic potential, as well as the creation of a competitive market image of the region. This year the honor of the “Brand Leader Award 2016” was bestowed on the Victoria Group Holding, which has hotels in Plovdiv (Hotel Maritsa), Pamporovo (Hotel Pamporovo), Holiday Village Elenite and the crown jewel- Hotel Marinela Sofia.
The forum is divided in several panels, including a conference on different topics concerning international tourism, B2B meetings with future and current partners, company presentations and awarding the most successful companies in the industry.
Besides the award ceremony, this meeting touches on a broad spectrum of problems, threats, good practices and innovations in tourism. On the forum present are many governmental and non-governmental organizations and official persons- ministers, and vice-ministers from Serbia, Croatia, Macedonia, Montenegro, delegates and representatives of the industry from more than 20 countries.