The exotic Japanese garden of Lobby Bar SAKURA- Hotel Marinela, which enchanted many with its beauty, started the summer season with a spectacular Whispering Garden ROSE PARTY! The theme of the party was pink, inspired by the Japanese cherries.

The decoration was a combination of fresh nature and modern touch- canopies, champagne and sumptuous flowers, along with an acrobatic show and a modern set from Vesi Boneva and Svetlin Kaslev. Starting at the entrance with a welcome drink, the guests were met and charmed by an acrobat, who poured the champagne. Also for the guests’ entertainment a pianist performed classical music. The atmosphere, programme and decoration of Hotel Marinela’s garden party were at an exceptionally high level, created with refined taste and the help of club MEGAMI. The party was attended by many from the business and show elite: lawyer Bilyana Toncheva and businesswoman Maya Tzakova, Vanya Tosheva, Irina Papazova, as well as Miss Bulgaria Natalia Gurkova and Elena Angelova, Paulina Petrakieva, top model Velina Uzunova, Mr Bulgaria Georgi Yovchev, Dendi, Strahil Ganovski, Sonya Dineva, the businessman Ivaylo Hristov in the company of Alex Arabadzhieva, Iva Ekimova and many others.

“Since the beginning of 2017 its income has increased by 50%, we are renovating two more floors and the mythic conference center” says director “Sales, Marketing and Development” of Victoria Group.

The first edition of the mini football tournament “Hoteliers Cup” will take place on the 13th of May. The draw was today in Hotel Marinela- organizer of the event. Host of the tournament will be Stadium Academic.

The teams were split into four groups of three teams. Only the third ones of each group leave the competition, while the first two continue in the direct elimination phase. The matches will be of two 15 minute halves. On the field every team will have a goalkeeper and five field players. Up to 15 employees may be included in the hotel teams, who will have the opportunity to demonstrate their football skills.

“We wish good luck to all participants in the tournament that we hope will turn into a regular tradition. In the first edition there are 12 teams; we will organize a second edition in months’ time.”, said Plamen Hutov- General Manager of Hotel Marinela.

“The most important thing is that it turns into a holiday and we get away from the everyday routine, relaxing with football. We have a chance to feel like footballers we watch on the television feel, at least a bit. I call for fair play. Let’s have fun and help each other.”, added Hutov, who announced that the Bulgarian Football Union (BFS) supports “Hoteliers Cup”.

The draw was attended by Boyko Manev- one of the top managers in hospitality, Deyan Diankov- deputy general manager of Hotel Marinela, as well as representatives of the 12 hotels, which will have their teams in the tournament.

Andrey Stoilov has 22 years of experience behind his back, all of which in city hotels. At 18, before going into military service, he works in restaurant “Bavarian House” for half a year, where according to him, he had the luck to be managed by a chef from Germany. He shows him things, which Andrey Stoilov remembers today: how to count, to measure exactly, to be careful, precise, to experiment. A career in four Sofia hotels follows: “Ambassador”, “Hilton”, “Metropolitan” and “Kempinski Hotel Zografski”. At the moment Andrey Stoilov is main chef and F&B manager (Food and Beverages Manager) of Hotel Marinela and Victoria Group BM. Stoilov is also a chairman of the Bulgarian Association of professional chefs. He is also one of the three members of the jury in this year’s competition “Restaurant of the Year “Bacchus”, Acqua Panna & San Pellegrino”.

On 19th of April, 2017, at an opulent ceremony in Hilton Hotel, Sofia, the awards COMPANY OF THE YEAR 2016 were given for the third year in a row. The official ceremony was initiated and organized by the unique publisher of business trends with female readership “Business Lady” and Business Lady Club. Partners of the awards were Bulgarian Chamber of Commerce and Industry, Bulgarian Business Leaders Forum, Bulgarian Green Building Council, North American-Bulgarian Chamber of Commerce, Italian Chamber of Commerce in Bulgaria, Bilateral Chamber of Commerce Bulgaria-Romania, and Bulgarian Association for People Management.

Eighteen companies, institutions and medias received an official recognition for their efforts towards development of the human capital; increasing the quality of the product and service offered; competitiveness and innovation; sustainable development; know-how; effective and innovative management; implementation of new technologies; applying successful business practices; positioning in foreign markets; social responsibility; positive public image.

In the tourism category, Hotel Marinela was awarded for being the “Fastest Growing and Innovative City Hotel”. The distinction was awarded by Arch. Vessela Valtcheva- McGee, president of the board of directors of the Bulgarian Green Building Council. Plamen Hutov- general manager of Hotel Marinela- received the award.

The goal of “Company of the Year” awards is to create publicity for good business practices, to promote the successful industry both locally and around the world, to focus public attention on innovative and current models for business and company management in order to encourage entrepreneurship in the Bulgarian society. The awards of Business Lady Magazine are a continuation of its main goal- to share successful business models, to be a platform for different professional successes, personal traits and achievements.

By installing a charging station in each of our hotels in Sofia, Plovdiv, Pamporovo, Sunny Beach and Elenite, we are the first hotel chain to make crossing Bulgaria with an electric car possible.

Book your Easter or May “Ecoholiday” in the hotels of Victoria Group® Hotels and Resorts and three of you can win a weekend for two in Royal Castle (valid until the end of May) or the big prize- a vacation in Royal Castle with an electric car “KIA” provided by us.

Book now at:

0700 18411 or

The most successful hotel in Sofia- Hotel Marinela commemorated Bulgaria’s Liberation Day with the installment of one of the longest flags in the country. Hanged from the façade was a 90 meter tricolor, created in collaboration with the biggest fashion event in the country- Sofia Fashion Week.

In the hotel lobby, the celebration featured the cosmic voice of Valya Balkanska and 15 bagpipers. All guests of the hotel were greeted by a tricolor made of live flowers and received a present- a flag.

As part of the hotel campaign is also the look of selected buses of the Sofia Metropolitan Transport and selected monthly magazines that felicitated all Bulgarians for the 3rd of March.

The 3rd of March initiatives are a part of Victoria Group’s strategy to promote Bulgarian traditions, holidays and customs among the foreign tourists, as well as to raise the patriotic spirit of the Bulgarian nation.

Boyko Manev accidentally started working in hospitality when he went on a student work programme in a hotel in the resort area near Boston, USA. The year after he became a receptionist in charge of the working hours of the employees and on the third year he got promoted to an assistant to the manager of one of the hotels of a small local chain. In Bulgaria he worked for Radisson- brand of Rezidor Group, he was a deputy general director of the hotel with the most rooms in Sofia- Dedeman Princess, director sales and marketing at the opening of Sense from the Design Hotels chain- soft brand of Starwood, now Marriott. For the past four years he has been focused on the domain of human resources in different businesses, including in Bulgarian hotels. He recently became HR director of Victoria Group.

Read the whole interview at by using the buttons on the right.

How to position Bulgaria as a successful tourism destination by solving the problems in the industry and bringing together the efforts at the public discussion of the Tourism Act that is to come. These were the topics discussed by mayors from all of Bulgaria, representatives of the Ministry of Education and the Ministry of Tourism, the National Agency for Vocational Education and Training, the Human Resource Development Centre, representatives from the National Tourism Board, hoteliers and representatives of the branch organizations. Martin Zahariev, member of the management board of the National Tourism Board initiated the meeting by saying: “This national meeting is symbolic, because it not only coincides with the induction of the new functional government, but also with the Chinese New Year. The year of the rooster will be a year of diversity, inspiration and an expectation for change. Hopefully our “tourism rooster” is happier than it is troubled in the new year. The gathering of the tourism community, not industry, is the correct formula for success. I hope that we have all matured enough to have realized that precisely the community will yield results. It is of exceptional importance that the government and the ministry of tourism support the industry so that our “tourism rooster” is happy. Three are the main problems that Blagoy Ragin, chairman of the management board of the Bulgarian Hotel and Restaurant Association outlined at the National Meeting of the Tourism Society- price marketing, the lack of trained labor and international advertisement. Every year Croatia spends 100 million euro for international advertisement, Greece spends 160 million, while we want to do tourism. Despite the problems in the industry, last year there was a 12% increase in tourism, reported Rumen Draganov PhD- chairman of the Institute for Analysis and Evaluation in Tourism, last year 10 million 567 thousand foreign tourists entered Bulgaria. To move in the right direction we need to increase the season and the attendance, to introduce more payment opportunities and health prevention vouchers. The biggest problem for our industry is the training of labor. What are we without our employees? Bulgaria has the unique chance to become a big tourism destination, which is why Victoria Group created the Centre “Hotel League”, whose main task is to train employees in the Bulgarian tourism, hoping that they become the future aces of the industry, said Kaloyan Nikolov, National Director Hotel Activities for Victoria Group. On focus at the National Meeting of the Tourism Society was precisely the introduction of the licensed center for vocational training “Hotel League”. In her presentation, Asya Pencheva PhD outlined the main directions in its work, namely conducting vocational group and individual trainings, corporate consultations and trainings on the spot for hotels and restaurants, development of and participation as a partner in European projects. Strong interest was created by the upcoming international trainings, the first of which is planned for the end of March in Dubai and is intended for middle managers around the country who want to improve their skills and competencies. Investing in human resource by ongoing training and skill development of employees created an opportunity for added value to the company. All participants in the National Meeting of the Tourism Society thanked the Arabadzhiev family for the initiative and the warm welcome.

We invest in high quality tourism labor, trained by world standards.

Asya Pandzherova PhD is the Director of the Centre for Vocational Training “Hotel League”, part of the biggest hotel operator “Victoria Group”. At the same time she teaches Tourism at the University of National and World Economy (UNWE) and other leading universities both in Bulgaria and abroad.

She has a bachelor, masters and PhD from UNSS. After habilitation from the same university, she has become one of the youngest associate professors in Bulgaria. She has specialized in hotel management in Switzerland and Spain. Together with her academic career, she has been developing “Hotel League” for two years now.