Who are we and what do we do

Founded in 1996, the Tourist Holding Victoria Group has evolved to become Bulgaria’s largest hotel operator today.

Our portfolio consists of four- and five star-hotels strategically positioned in Bulgaria’s top destinations such as Marinela in Sofia, Maritsa in Plovdiv, and Pamporovo in the mountain resort of Pamporovo. At the seaside, Royal Club Victoria in Vacation Village Elenite impresses with the beauty and elegance of the five-star Royal Castle Design & SPA and of the fine hotels Royal Park, Andalusia Beach, Atrium Beach, Royal Bay, Negresko, Royal Casa Villas, and Holiday Village Elentie. In Sunny Beach there are Victoria Palace and Chaika Beach Resort (at the first line next to the beach). The vacation complex Hacienda Beach is located in the antique town of Sozopol.

Our hotels are highly recognizable as places for leisure, city, event and conference tourism. Our destinations offer more than 13,000 beds in Sofia, Plovdiv, Pamporovo, Sunny Beach and Holiday Village Elenite.

Our brands are targeted to all market segments and offer the right products for our guests as well as for our staff.

For 20 years already we have been building key partnerships with the most prominent tour operators worldwide. We collaborate with business travel consortia such as Carlson Wagonlit Travel, Amex, BCD Travel and many more, as well with all major vacation operators, including Thomas Cook, TUI, Balkan Holidays, Coral, Pegas, Anex, Solvex, etc.

Our commitments are not limited just to achieving good financial results. We are among the few Bulgarian companies which provide realistic career development opportunities. Our Vocational Training Centre enables more than 3,000 Bulgarians to stay and accomplishes themselves in Bulgaria.

In 2017 we became the first hotel chain to enable riding across Bulgaria by an electric vehicle. We have installed electric car charging stations in all our hotels. Our aim is to combine sustainable business development with ecologic responsibility and due care for the environment.

The jewel in our rich collection is Marinela Sofia. It was the flagship hotel of the State during the socialist period and the stronghold of highlife in Bulgaria. Designed by the architectural office Kisho Kurokawa Architect & Associates, for forty years already the hotel has been a symbol of the traditionally excellent relations between Japan and Bulgaria. The hotel, known as ‘the Japanese”, has been under the banners of many international brands — Kempinski, InterContinental, and New Otani — however it did not achieve its fullest potential until it was acquired by Victoria Group® Hotels and Resorts. In the matter of one year after the acquisition, Marinela became the most attractive and favourite place of world-famous stars and a venue for celebrations and glamorous events. With ease, Marinela achieved the best financial performance of all times. The hotel’s huge accommodation capacity is complemented by the largest multipurpose hall EFE and by the most modern night club in Sofia, the Megami Club. The worldwide organization World Luxury Hotel Awards recognized the good practices and achievements of Marinela with an award in the luxurious hotel segment presented at an official ceremony in Doha.

In 2016 Marinela earned yet another recognition in the Deluxe Business Hotel category at the 2016 Company of the Year Awards presented by Business Lady Magazine & Club. Marinela was recognized as the fastest developing and most innovative city hotel.

Maritsa in Plovdiv and Pamporovo were the first hotels to become part of the Group. In addition to their well-known and excellent location, they elicit many sentiments. Pamporovo was the first five-star hotel in the namesake mountain resort. The hotel features an incredibly comfortable and welcoming environment a few steps off the ski slopes.

Vacation Village Elenite is an exclusive complex with a series of added value features and attractions, including an Aqua Park.

The family vacation concept offered by Elenite is unbeatable in Bulgaria.

The holiday village is nested in a wonderful bay where the south slopes of Stara Planina (Old Balkan Mountain) reach the Black Sea. Generous greenery, pristine air and lucrative beaches fascinate the guests. Elenite has earned a long range of awards including Best Vacation Village 2016.

Victoria Palace and Chaika Beach Resort are emblematic locations in Sunny Beach. Situated next to the beach line, they boast a combined capacity of more than 4,000 beds. 

We envision our future development as tightly linked to the implementation of industrial innovations across the board, including distribution, networking with partners and customer services. As a second and third pillars, we rely on the adequate performance and development of staff members, and certainly on the enhancement of our largest base of loyal customers in Bulgaria.

Simply the best locations

All our places are superbly located – downtown, at the sea shore or at the heart of the mountain. They are all situated very closely to international airports.

Party experts

Victoria Group team is capable to organize even the most crowded and luxurious events or parties as we offer the best location, services, support, decoration, catering and entertainment

Full package

Food and beverages, SPA, sport and many other activities are available to our guests.


We stand out for the unique design and interior of each hotel in our Group.

National coverage

Our places span the whole of Bulgaria and are reachable in just a few hours.