Interview with Svetoslav Georgiev, Director Marketing and Development for Victoria Group.
- Mr Georgiev, what options for business seminars and meetings do the hotels from the Victoria Group offer?
- I will begin with our most famous property- Hotel Marinela Sofia, which is the biggest congress center with a hotel part. The hotels in Sofia, especially those that bear an international brand through franchise aim mainly at business clients and are not very well positioned in other niches because of the restrictions that the brand imposes on them, due to its intrinsic narrowly segmented target markets. We have a broad portfolio of services. The hotel is a natural choice for big international events and seminars, examples of which are many- NATO, the European Commission, various governmental organizations, foreign missions and many others. The big sporting events in Sofia always include Hotel Marinela, which accommodates and feeds the athletes, including FC Ludogoretz. Due to the geopolitical situation and the terrorist threats in Istanbul, global companies and other organizations choose Sofia as an alternative for many international events.
We were the hosts of Hristo Stoichkov’s event and our guests were Paolo Maldini, Hristo Stoichkov himself and many others. “Sofia Fashion Week” was held in our multipurpose hall EFE, which is unique for Sofia with its 1000 sq. m. covered and 1500 sq. m. open exhibition area. All competitors in the tennis tournament part of the ATP, organized by Garanti Koza Sofia will stay with us, including Grigor Dimitrov. Sylvester Stallone always stays in our presidential suite. We recently accommodated the president of Portugal, the Qatari ambassador, part of the royal family of Saudi Arabia. They choose us, because this place is unique with its location, the concept “city in the city” with its 10 restaurants, bars and night clubs. And most of all we are the hotel with the most apartments and of course the biggest and most presentable presidential suite at almost 300 sq. m. To summarize, if something happens in Sofia, in 90% of the cases we are involved.